media hyperventilates over mumbai low voter turnout

as initiated here, the low urban voting percentages has most people (in the media space) flummoxed.
especially the media went ballistic with their campaigns.
here is an analysis of why mumbai caused much anxiety.

Subsequent to 26/11, an illusion was created by the media that people in general and Mumbaikars in particular were so angry with the political class that they may vote with a vengeance. Since it did not happen in the first two phases, Mumbai being crucial because of 26/11 coupled with the high stakes of the channel in showing a higher percentage of polling, there was a scramble to get hold of Bollywood stars as they were coming out of the booths for a "vote you must" message. Anyone with an identifiable face was asked to show his or her left middle finger so as to "inspire" others to come out and vote. If you were watching the channels on April 30, it would seem that the elections were for some Film Chamber of Commerce and not for the 15^th Lok Sabha. Despite such an exercise to shore up credibility, the result was shocking. There was a drop of 6% in polling in Mumbai.

these campaigns will have to last another 2 more election for it to start yielding results.
will our impatient media friends be ready to guts it out?