hema, rekha, jaya aur sushma

we were buying a simple detergent cake .
in this segment, the brands are dominated by my least favourite (most avoided) firm.
so while trying to choose an alternative, i asked for the one brand that really shook the above in the 90s.
this was the one brand that was the favourite of the aunties in the title.

but no, not available.
shocked, i got to their website (linked above). see all the stats. ends in 1999.

ok, the aunties are dead. but we found the naanis :-)
sri mahila griha udyog lijjat pappad, who make a sassy brand of detergent called SASA.

more power to them.